Tag: Press

The customer journey at a glance

Expertise 3 minutesPress coverage by points of sale on 17.09.2023 ARTICLE A recurring theme at Paris Retail Week, which takes place from 19 to 21 September, Porte de Versailles (15th), omnichannel is taking root in retailers. Against a backdrop of weak purchasing power and as artificial intelligence is becoming more widespread, retailers will personalize consumers’…

The challenges of the future of customer relations: what if First Data Party was the solution?

Expertise 4 minutesPress coverage by Le Journal du Net on 01.08.2023 ARTICLE In a world where data is becoming an asset for digital marketing, brands and companies are increasingly looking to exploit first-party data to optimize customer relations. Indeed, first-party data is important for companies, as it enables them to better understand their customers and…

New media, targeted promotions… how leaflets are reinventing themselves

Expertise 5 minutesPress coverage by Le Parisien on 06.08.2023 ARTICLE Franprix, Cora, Leclerc… While more and more retailers are announcing the end of their paper catalogs, industry leaders are looking to bounce back, particularly with digital promotions. Can’t stand seeing those flyers overflowing your neighbor’s mailbox? Launched at the beginning of April, the “150 euros”…

Increase engagement by personalizing the customer experience

Expertise 4 minutesPress coverage by Stratégies on 16.06.2023 ARTICLE Faced with changing consumer expectations and the multiplication of channels, retailers have no choice but to move towards personalizing the customer experience in order to emerge and remain competitive. Personalizing the customer experience has become the key factor for companies to succeed and stand out from…

Digitization: Lustucru Premium Groupe aims to boost sales on the French Drive

Success stories 4 minutesPress coverage by Stratégies on 16.06.2023 ARTICLE To boost sales, develop turnover and generate incremental business, Lustucru Premium Groupe called on Lucky cart, specialists in e-retail media and data analysis, to deploy its e-retail media strategy through multiple digital activations and, ultimately, develop sales on the French Drive. Objectives: to target the…

CoSpirit Commerce implements an in-store and e-retail media activation plan for Yatal

News 1 minutePress coverage by CN News on 24.05.2023 ARTICLE The Yatal brand (Maison Collet) has called on CoSpirit Commerce to support the launch of its new range of plant-based desserts. The campaign includes an In-Store campaign, using DOOH (in 170 Intermarché and Carrefour stores) and coupons, in partnership with Mediaperformances (in 1190 Intermarché, Carrefour…