Digitization: Lustucru Premium Groupe aims to boost sales on the French Drive
Stratégies – Tendance / Digitization: Lustucru Premium Groupe aims to boost sales on the French Drive.
To boost sales, develop turnover and generate incremental business, Lustucru Premium Groupe called on Lucky cart, specialists in e-retail media and data analysis, to deploy its e-retail media strategy through multiple digital activations and, ultimately, develop sales on the French Drive. Objectives: to target the most …
French DataTech recovers millions of purchase data from its retail partners’ receipts, to improve its knowledge of shoppers’ consumption habits. This enables Lustucru Premium Groupe to communicate with its customers and future customers in an ultra-personalized way, through digital Drive activations in France carried out by Lucky cart.
To boost its sales, develop its turnover and generate incremental business, Lustucru Premium Groupe called on Lucky cart, a specialist in e-retail media and data analysis, to deploy its e-retail media strategy through multiple digital activations and, ultimately, develop its sales on the French Drive. Objectives: to target shoppers based on their purchase history, and to meet recruitment, qualification and loyalty objectives on the French Drive.
Thanks to its understanding of shoppers and its presence on 90% of Drives in France, Lucky cart was able to offer Lustucru Premium Group a wide range of digital activations to suit the group’s different priorities (supporting an innovation launch, recruiting new shoppers when they first shop on the retailer’s site, creating recurrence and building consumer loyalty, etc.). In fact, by creating ultra-personalized campaigns, Lucky cart can address digital shoppers throughout their purchasing journey, providing them with quality information and a personalized offer, and thus encouraging conversion to purchase.
Performance and guaranteed ROI
Performance, and in particular guaranteed ROI, is essential for Lustucru Premium Groupe. For its part, Lucky cart is one of the only players on the market to offer digital activations with conversion as the main KPI. Focus on performance by Lucky cart is a tailor-made digital activation for all Lucky cart’s national banners, featuring two of the group’s major brands. Once the main KPI had been defined upstream – generating incremental sales to which DataTech had committed itself – the company managed the multi-brand, multi-device campaigns over a two-month period, in complete autonomy and with the full confidence of the advertiser.
With over 7 million total impressions, 25% of shoppers recruited and over 10% of customers reactivated, the Focus on performance by Lucky cart operation for Lustucru Premium Groupe exceeded the advertiser’s expectations.
“Today, we want to go even further with shopper data, in order to recruit more shoppers, build loyalty and also introduce new operations and innovations to our consumers, and Lucky cart is one of the only players in France able to do this, through a highly effective campaign and thanks to its knowledge of data,” explains Caroline Gros, Head of e-commerce and Master Data at Lustucru Premium Groupe.
“Operational performance and guaranteed ROI are essential elements for Lustucru Premium Groupe. Our knowledge and understanding of the shopper, thanks to the collection of millions of purchase data, is our great strength and differentiator. It’s what enables us to be one of the only players to offer conversion as a major KPI, and to propose innovations and activations that would not be possible if we weren’t able to go into this level of detail today” adds Nicolas Trannoy Marketing and Business Insights Director at Lucky Cart.