Powering Smart Commerce
We combine the potential of transactional data with the power of e-retail media.
At the intersection of data, tech and e-retail media, we tackle business challenges of brands and retailers by setting shopper engagement at the heart of our activations.
Engage each shopper, at each shopping trip
Our solutions leverage a massive amount of first-party transactional data, which we analyze using our in-house algorithms to build a dynamic profile for each shopper.
We are then able to recognize each shopper id in real-time, to offer a tailor-made offer using an e-retail media inventory directly integrated into retailers’ websites and applications.
This allows us to reconsider promotion as a tool that is both 100% individual and effective on a mass scale. In this way, we can engage each shopper up to purchase thanks to ultra-personalization, combined with a simplified experience and seamless integration.
Billions of data collected
Every day and for the past 10 years, we have been processing millions of purchase data to refine our knowledge of consumer habits specific to e-commerce.
At the heart of Lucky cart, we create and develop in-house algorithms that will be decisive and disruptive for our industrial and retail clients. Continuous data analysis and processing allows us to help our clients to better respond to the evolution of their market and to shoppers’ expectations.
Prediction tools
Thanks to our predictive tools, we can anticipate purchasing behavior as accurately as possible and thus develop incremental business. And thanks to our Machine Learning tools, we can shape, correct and perfect all our campaigns with the one and only goal: business success.
Ultra-personalized and therefore, ultra-relevant
Knowing more about consumers’ purchasing habits gives brands the opportunity to create ultra-personalized campaigns.
Targeted campaigns that take into account shoppers’ past purchasing behavior and anticipate their future needs by proposing offers adapted to their needs and to our partners’ objectives.
The end of a campaign and the beginning of new opportunities
At Lucky cart, precision is the key to our choices. We design exhaustive and factual reports to highlight the results of campaigns.
These reports are refined according to the needs of the brands and include measures such as: recruitment, reactivation, retention, incremental volume.
