CoSpirit Commerce implements an in-store and e-retail media activation plan for Yatal

The Yatal brand (Maison Collet) has called on CoSpirit Commerce to support the launch of its new range of plant-based desserts. The campaign includes an In-Store campaign, using DOOH (in 170 Intermarché and Carrefour stores) and coupons, in partnership with Mediaperformances (in 1190 Intermarché, Carrefour and Leclerc stores). The operation also includes a digital component in e-Retail Media, with e-commerce support for the promotional leaflet, personalized promotion (in the form of a competition) and display on the e-commerce circuit, in partnership with Infinity Advertising & Luckycart.

Source :

https://www.cbnews.fr/marques/encore-prime-video-perle-lait-brita-connetable-yatal-76759

https://100media.themedialeader.fr/cospirit-commerce-met-en-oeuvre-un-plan-dactivation-store-et-en-e-retail-media-pour-yatal

https://www.e-marketing.fr/thematique/agences-1089/budgets-2234/breves/productman-ayctor-moonlike-les-gains-de-budget-de-la-semaine-382574.htm

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