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In-house Machine Learning and the journey towards better performance
Expertise 12 minutesBy Lina Mejia, Data Scientist at Lucky cart. 2022/10/25 Are in-house Machine Learning projects better than on-shelf? The answer is obvious: as with most things, it is preferable to have something custom-made rather than a generic solution. But why exactly? Why is there so much supply and demand for on-shelf pipelines and models?…
What to remember about the practical use of data
Expertise 15 minutesBy Virginie Chollois, Agile Marketing Manager senior at Lucky cart. 2022/10/24 Indeed, we are currently right at the heart of the matter. Data allows us to analyse, to see what the eye cannot see, to predict shoppers’ consumption and therefore has an immediate impact on business.Once the subject has been established, let’s go…
How to process millions of data in real time to hyper-personalize the shopping experience?
Expertise 10 minutesWritten by Vincent Oliveira, Chief Technical Officer at Lucky cart. 2022/10/21 At Lucky cart, we truly believe that every shopper is different. But the reality is that they have an extremely similar shopping experience on every e-commerce website. That’s why Lucky cart was created, a powerful platform that uses Big Data to personalize…
Personalization of offers through targeting vs. ultra-personalization through machine learning?
Expertise 11 minutesWritten by Maxime Antoni, Chief Product Officer at Lucky cart. 202/10/12 Personalization is a strategic issue for the retail sector. Initially considered as a simple tool to improve the relevance of marketing messages sent to shoppers, personalization has over time become an integral part of a successful shopping experience. In recent years, many…
Why measuring performance in E-Retail Media is a must and how to move beyond ROI.
Expertise 9 minutesWritten by Alexandra Caillet, Head of Business Insights and Measurement at Lucky cart. 2022/10/07 Over the last few years, E-Retail Media has experienced a growth that continues to attract a multitude of players and, with them, an increasing number of solutions, as well as a large portfolio of campaigns. This market growth is…
The 3 roles of the data team in the service of our clients
ExpertiseInside Luckycart 9 minutesWritten by Julien Guitard, Chief Sciences & Data Officer and the Lucky cart Data Team. 2022/09/13 Lucky cart’s data team is made up of a dozen people, 1/3 for each role: data scientists, data engineers and data analysts. Its aim is to design, develop, operate and maintain the algorithmic factory of our…
The evolution of purchasing habits, everything you need to know!
ExpertiseNews 11 minutesWritten by Sophie Guillaume, Marketing and Junior Communication Manager & Virginie Chollois, Agile Marketing Manager Senior at Lucky cart. 2022/09/01 Ever faster and ever more, that’s the motto you could give to the world. In 1984, the first mobile phone was launched, and where it took years for the first generation of devices…
E-Retail Media: the challenges and impacts on organisations.
Expertise 12 minutesWritten by Virginie Chollois, Agile Marketing Manager Senior & Nicolas Trannoy, Marketing Director and Business Insight at Lucky cart. 2022/08/22 Still a fairly recent concept, but not all that new, E-Retail Media is a fast-growing tool thanks to the ever-increasing interest of brands and the sudden acceleration of online consumer purchases by shoppers.…
How does E-Retail Media help gain purchasing power?
Expertise 7 minutesVirginie Chollois, Agile Marketing Manager Senior at Lucky cart. 2022/07/08 At Lucky cart, we do not claim to have a political or economic opinion on the matter, but we will try to enlighten you through the prism of our expertise on this complex subject that we want to dissect, analyze, understand to finally…