Expertise 7 minutesVirginie Chollois, Marketing & Communication Manager senior at Lucky cart. 09.08.2023 In recent years, health risks, geopolitical tensions and unstable supply chains have shaken up standards and consumer habits in France and far beyond our borders. Added to this, a context of continuing inflation, a possible recession and a general decline in household…
Gamification: an innovative customer loyalty strategy
Expertise 7 minutesVirginie Chollois, Marketing & Communication Manager senior at Lucky cart. 09.08.2023 Gamification offers brands many benefits, including through discovery and sharing, as well as personalized experiences for users. In this article, we explore the benefits of gamification and how it can help you keep your customers engaged. Gamification (or the integration of gaming…
Data first party: issues, challenges and benefits
Expertise 8 minutesVirginie Chollois, Marketing & Communication Manager senior at Lucky cart. 29.06.2023 1st party data First-party data refers to data collected directly by a company from its customers or visitors.This data is collected through interactions such as purchases (physical or digital), use of a platform or behavior on a website, among others. This information…
CSM : Driving customer success and business growth
ExpertiseInside Luckycart 5 minutesMatthieu Hamel, Marketing & Communication Project Manager at Lucky cart. 22.06.2023 Lucky cart CSM team The job of Customer Success Manager, or CSM, is a key role in companies that focus on customer satisfaction (in Lucky cart’s case, they are several type of customer : shopper, industrial and retailer. But I’ll tell…
Personalizing the customer experience to improve engagemen : trend or necessity?
Expertise 6 minutesVirginie Chollois, Marketing & Communication Manager senior at Lucky cart. 10.05.2023 Customer’s journey Personalizing the customer experience has become the key factor for companies to succeed and stand out from the crowd. As technology advances, consumers expect a personal relationship with their favorite brands. To satisfy this growing customer demand, companies need to…
In-house Machine Learning and the journey towards better performance
Expertise 12 minutesBy Lina Mejia, Data Scientist at Lucky cart. 2022/10/25 Are in-house Machine Learning projects better than on-shelf? The answer is obvious: as with most things, it is preferable to have something custom-made rather than a generic solution. But why exactly? Why is there so much supply and demand for on-shelf pipelines and models?…
What to remember about the practical use of data
Expertise 15 minutesBy Virginie Chollois, Agile Marketing Manager senior at Lucky cart. 2022/10/24 Indeed, we are currently right at the heart of the matter. Data allows us to analyse, to see what the eye cannot see, to predict shoppers’ consumption and therefore has an immediate impact on business.Once the subject has been established, let’s go…
How to process millions of data in real time to hyper-personalize the shopping experience?
Expertise 10 minutesWritten by Vincent Oliveira, Chief Technical Officer at Lucky cart. 2022/10/21 At Lucky cart, we truly believe that every shopper is different. But the reality is that they have an extremely similar shopping experience on every e-commerce website. That’s why Lucky cart was created, a powerful platform that uses Big Data to personalize…
Personalization of offers through targeting vs. ultra-personalization through machine learning?
Expertise 11 minutesWritten by Maxime Antoni, Chief Product Officer at Lucky cart. 202/10/12 Personalization is a strategic issue for the retail sector. Initially considered as a simple tool to improve the relevance of marketing messages sent to shoppers, personalization has over time become an integral part of a successful shopping experience. In recent years, many…
Why measuring performance in E-Retail Media is a must and how to move beyond ROI.
Expertise 9 minutesWritten by Alexandra Caillet, Head of Business Insights and Measurement at Lucky cart. 2022/10/07 Over the last few years, E-Retail Media has experienced a growth that continues to attract a multitude of players and, with them, an increasing number of solutions, as well as a large portfolio of campaigns. This market growth is…