E-Retail Media: the challenges and impacts on organisations.

Expertise 12 minutesWritten by Virginie Chollois, Agile Marketing Manager Senior & Nicolas Trannoy, Marketing Director and Business Insight at Lucky cart. 2022/08/22 Still a fairly recent concept, but not all that new, E-Retail Media is a fast-growing tool thanks to the ever-increasing interest of brands and the sudden acceleration of online consumer purchases by shoppers.…

Why is A/B testing particularly relevant for E-Retail Media?

Expertise 7 minutesWritten by Alexandra Caillet, Head of Business Insights and Measurement at Lucky cart. 2022/06/17 In a booming market with a growing number of campaigns conducted on the e-Commerce websites of French retailers, properly measuring performance is becoming critical to be able to assess effectiveness and investment profitability. To measure the performance of a…

What is the status of gender parity in STEM*?

ExpertiseNews 7 minutesWritten by Lamia Benaouali, data engineer at Lucky cart. 2022/05/16 *STEM (acronyme de science, technology, engineering, and mathematics) In 2020, we placed the companys culture at the center of our concerns. As our teams are very diverse and harmonious, we all wanted to preserve these characteristics in the long term. This is why…

Power and Precision of Big Data for a Simple Customer Experience

Expertise 2 minutes2022/03/07 If our activation campaigns seem so simple on the surface, it is because they leverage algorithms and a dynamic ecosystem with deeply complex mechanisms. With billions of collected data and millions more every day, our system is constantly expanding and working in continuous learning. As our knowledge of purchasing behavior improves, our solution becomes…

Customer Engagement and Campaign Visibility in the Purchasing Journey

Expertise 2 minutesWritten by Virginie Chollois and Nicolas Trannoy. 2022/03/07 At Lucky cart, we started from a simple observation: putting the shopper experience and satisfaction at the heart of our model enables us to satisfy your needs. We provide optimal visibility, a simple customer journey to deliver maximum engagement.   Our technology allows us to…