In-house Machine Learning and the journey towards better performance

Expertise 12 minutesBy Lina Mejia, Data Scientist at Lucky cart. 2022/10/25 Are in-house Machine Learning projects better than on-shelf? The answer is obvious: as with most things, it is preferable to have something custom-made rather than a generic solution. But why exactly? Why is there so much supply and demand for on-shelf pipelines and models?…

How to process millions of data in real time to personalize the shopping journey?

Expertise 10 minutesWritten by Vincent Oliveira, Chief Technical Officer at Lucky cart. 2022/10/21 At Lucky cart, we truly believe that every shopper is different. But the reality is that they have an extremely similar shopping experience on every e-commerce website. Thats why Lucky cart was created, a powerful platform that uses Big Data to personalize…

Personalization of offers through targeting vs. ultra-personalization through machine learning?

Expertise 11 minutesWritten by Maxime Antoni, Chief Product Officer at Lucky cart. 202/10/12 Personalization is a strategic issue for the retail sector. Initially considered as a simple tool to improve the relevance of marketing messages sent to shoppers, personalization has over time become an integral part of a successful shopping experience. In recent years, many…

Why measuring performance in E-Retail Media is a must and how to move beyond ROI.

Expertise 9 minutesWritten by Alexandra Caillet, Head of Business Insights and Measurement at Lucky cart. 2022/10/07 Over the last few years, E-Retail Media has experienced a growth that continues to attract a multitude of players and, with them, an increasing number of solutions, as well as a large portfolio of campaigns. This market growth is…

E-Retail Media: the challenges and impacts on organisations.

Expertise 12 minutesWritten by Virginie Chollois, Agile Marketing Manager Senior & Nicolas Trannoy, Marketing Director and Business Insight at Lucky cart. 2022/08/22 Still a fairly recent concept, but not all that new, E-Retail Media is a fast-growing tool thanks to the ever-increasing interest of brands and the sudden acceleration of online consumer purchases by shoppers.…