Expertise 5 minutesPress release by LNA on 10.10.2023 ARTICLE Virginie Chollois, marketing and communications manager at Lucky Cart, explains in an article for LSA how retailers can make the most of e-retail media, the advertising devices on and off their sites that are created and targeted using their data. Faced with health risks, geopolitical tensions,…
The customer journey at a glance
Expertise 3 minutesPress coverage by points of sale on 17.09.2023 ARTICLE A recurring theme at Paris Retail Week, which takes place from 19 to 21 September, Porte de Versailles (15th), omnichannel is taking root in retailers. Against a backdrop of weak purchasing power and as artificial intelligence is becoming more widespread, retailers will personalize consumers’…
Data First Party : the new marketing strategy for advertisers
Expertise 4 minutesPress coverage by Maddyness on 31.08.2023 ARTICLE With the end of third-party cookies scheduled for 2024, and the tightening of the RGPD, advertisers are reviewing their targeting strategies and finding new solutions to reach their audience. Many are turning to Data First Party, a data collection technology heralded as the future of customer…
The challenges of the future of customer relations: what if First Data Party was the solution?
Expertise 4 minutesPress coverage by Le Journal du Net on 01.08.2023 ARTICLE In a world where data is becoming an asset for digital marketing, brands and companies are increasingly looking to exploit first-party data to optimize customer relations. Indeed, first-party data is important for companies, as it enables them to better understand their customers and…
New media, targeted promotions… how leaflets are reinventing themselves
Expertise 5 minutesPress coverage by Le Parisien on 06.08.2023 ARTICLE Franprix, Cora, Leclerc… While more and more retailers are announcing the end of their paper catalogs, industry leaders are looking to bounce back, particularly with digital promotions. Can’t stand seeing those flyers overflowing your neighbor’s mailbox? Launched at the beginning of April, the “150 euros”…
Increase engagement by personalizing the customer experience
Expertise 4 minutesPress coverage by Stratégies on 16.06.2023 ARTICLE Faced with changing consumer expectations and the multiplication of channels, retailers have no choice but to move towards personalizing the customer experience in order to emerge and remain competitive. Personalizing the customer experience has become the key factor for companies to succeed and stand out from…
E-retail: innovation born of an unfavorable context?
Expertise 7 minutesVirginie Chollois, Marketing & Communication Manager senior at Lucky cart. 09.08.2023 In recent years, health risks, geopolitical tensions and unstable supply chains have shaken up standards and consumer habits in France and far beyond our borders. Added to this, a context of continuing inflation, a possible recession and a general decline in household…
Gamification: an innovative customer loyalty strategy
Expertise 7 minutesVirginie Chollois, Marketing & Communication Manager senior at Lucky cart. 09.08.2023 Gamification offers brands many benefits, including through discovery and sharing, as well as personalized experiences for users. In this article, we explore the benefits of gamification and how it can help you keep your customers engaged. Gamification (or the integration of gaming…
Data first party: issues, challenges and benefits
Expertise 8 minutesVirginie Chollois, Marketing & Communication Manager senior at Lucky cart. 29.06.2023 1st party data First-party data refers to data collected directly by a company from its customers or visitors.This data is collected through interactions such as purchases (physical or digital), use of a platform or behavior on a website, among others. This information…
CSM : Driving customer success and business growth
ExpertiseInside Luckycart 5 minutesMatthieu Hamel, Marketing & Communication Project Manager at Lucky cart. 22.06.2023 Lucky cart CSM team The job of Customer Success Manager, or CSM, is a key role in companies that focus on customer satisfaction (in Lucky cart’s case, they are several type of customer : shopper, industrial and retailer. But I’ll tell…
