(Français) L’interview du mois : Romain Charles – CEO de Lucky Cart par la FEVAD, la Fédération du e-commerce et de la vente à distance

Data Center Programmer Using Digital Laptop Computer, Maintenance IT Specialist. Cloud Computing Server Farm System Administrator Working on Cyber Security for Iaas, saas, paas. Closeup Focus on Hands

In-house Machine Learning and the journey towards better performance

Expertise 12 minutesBy Lina Mejia, Data Scientist at Lucky cart. 2022/10/25 Are in-house Machine Learning projects better than on-shelf? The answer is obvious: as with most things, it is preferable to have something custom-made rather than a generic solution. But why exactly? Why is there so much supply and demand for on-shelf pipelines and models?…

How to process millions of data in real time to hyper-personalize the shopping experience?

Expertise 10 minutesWritten by Vincent Oliveira, Chief Technical Officer at Lucky cart. 2022/10/21 At Lucky cart, we truly believe that every shopper is different. But the reality is that they have an extremely similar shopping experience on every e-commerce website. Thats why Lucky cart was created, a powerful platform that uses Big Data to personalize…

Personalization of offers through targeting vs. ultra-personalization through machine learning?

Expertise 11 minutesWritten by Maxime Antoni, Chief Product Officer at Lucky cart. 202/10/12 Personalization is a strategic issue for the retail sector. Initially considered as a simple tool to improve the relevance of marketing messages sent to shoppers, personalization has over time become an integral part of a successful shopping experience. In recent years, many…

Why measuring performance in E-Retail Media is a must and how to move beyond ROI.

Expertise 9 minutesWritten by Alexandra Caillet, Head of Business Insights and Measurement at Lucky cart. 2022/10/07 Over the last few years, E-Retail Media has experienced a growth that continues to attract a multitude of players and, with them, an increasing number of solutions, as well as a large portfolio of campaigns. This market growth is…