Lucky cart chooses Octobre Rose for its Gaming for Good campaign in partnership with Intermarché
From October 10 to 23, Data Tech Lucky cart is kicking off its Gaming for Good campaign for Octobre Rose, with the association Tout le monde Contre le Cancer, and in partnership with Intermarché.
Lucky cart is an e-retail media player that analyzes and processes first-party data to enable its customers to respond more effectively to market trends and consumer expectations. From October 10 to 23, the Data Tech is launching its Gaming for Good campaign for Octobre Rose, with the association Tout le monde Contre le Cancer, and in partnership with Intermarché. Launched in 2020 by Lucky cart, the Gaming for Good solidarity initiative is mobilizing in 2022 for Octobre Rose. After supporting the Fondation des Hôpitaux de Paris and Les Restos du Coeur, the company has chosen the fight against breast cancer for the fall edition of the scheme. For this occasion, Lucky cart is working with private labels to set up a mechanism enabling consumers to make donations without spending any extra money. Consumers are invited to choose products from partner brands, and Lucky cart then donates €2 per eligible basket.
On the strength of the success and positive impact of the Gaming for Good program, Lucky cart is renewing the scheme with Intermarché for Octobre Rose, in partnership with the association Tout le monde Contre le Cancer.
“Because everyone has a role to play in helping patients get through their illness, the Tout le monde contre le cancer association offers patients, their families and caregivers as many joyful opportunities to get together, breathe a sigh of relief and dream, as there are days in the year. These magical moments enable them to return to the battlefield stronger and more united: a wellness tour to celebrate Octobre Rose, a gourmet tour to offer a gourmet meal to sick children, more than 10,000 gifts given to hospitalized children at Christmas…. And many other actions throughout the year”, explains the company.
This year, from October 10 to 23, 2022, in all Intermarché drives and for each basket containing eligible products, 2 euros will be donated to the association Tout le monde Contre le Cancer. The data tech company is also offering shoppers the chance to win their entire basket. The Gaming for Good operation comes at no extra cost to the consumer.
In today’s complex, inflationary economic climate, consumers are obliged to keep an eye on their wallets, but they don’t want to neglect solidarity. Through its solutions developed for the retail sector, Lucky cart realized that it could put them to good use to provide support by proposing a winning operation for all stakeholders.
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Source : https://www.mobilemarketing.fr/lucky-cart-choisit-octobre-rose-pour-sa-campagne-gaming-for-good-en-partenariat-avec-intermarche/