Lucky cart, Hanshow, and shopreme unveil a new Smart Cart solution with shopper engagement at heart and retail media capabilities

As physical stores keep facing new and complex challenges, an ESL leader, a self-checkout expert, and a retail media specialist join forces to bring to life a practical, everyday in-store tool for shoppers, and therefore for retailers and brands. Lucky cart, Hanshow, and shopreme launch today a unified Smart Cart solution – a shopping cart equipped with a connected tablet – with commercial roll-out from 2026 in France and internationally.

Paris, September 2026 - This solution arrives at a pivotal moment for retail, where the precision of e-commerce meets the mass scale of the physical store. An e-commerce site can deliver a tailor-made experience to shoppers thanks to data and customer knowledge. Physical stores, by contrast, have traditionally had fewer opportunities to connect shopper context across the full in-store journey, in particular at an individual level.

Today, e-commerce is shaping shoppers' habits in terms of personalization, easy search, and efficiency. On the other hand, the rise of agentic commerce keeps building, requiring physical stores to re-invent themselves with new tools. Lucky cart, Hanshow and shopreme are addressing that pressing challenge with a Smart Cart fitted with an on-board tablet that gives the store the memory, the eyesight and the conversational reflex the shopper is looking for.

Three areas of expertise, one single Smart Cart tool

Bringing intelligent, connected shopping carts to life in physical stores is a complex undertaking – one that spans hardware, software and a deep understanding of retail business challenges and shopper behaviours. This is why Lucky cart, a French specialist in Retail Media and data-driven activations, has joined forces with two highly complementary partners, each an expert in their own domain. Hanshow, a global leader in ESL and digital store solutions working with retailers in over 80 countries and regions, provides the Smart Cart technology foundation, combining reliable hardware with the ability to connect and interact with the broader digital store ecosystem ; while shopreme, whose Self-Checkout software ecosystem already powers the journeys of REWE, Auchan, and ROSSMANN, brings the software.

Together, the three companies have built a connected Smart Cart ecosystem that combines hardware, self-checkout, multi-layer loss prevention and embedded retail media capabilities directly integrated into the shopping journey. At the heart, this will provide an improved level of services for the shoppers, more relevant content based on transactional data and context, and a stronger, longer-lasting engagement. Consequently it will enable FMCG brands and retailers to interact with shoppers on a one-to-one scale, directly at the point of sale.

”Retail media keeps moving closer to the point of purchase decision, to the “first moment of truth”, where shopper attention and conversion are strongest. With the Smart Cart, we're bringing into the aisle what we've known how to do online for years: precise targeting, non-intrusive personalization and proof of the impact of every euro brands invest," says Romain Charles, CEO of Lucky cart.

“Retailers need Self-Checkout solutions that remove checkout friction, streamline loss prevention and guide shoppers throughout the trip without scattering capabilities across separate systems and data silos. Together with Hanshow and Lucky cart, we connect checkout, guidance, loss prevention, and retail media, strengthening the business case without turning the shopping trip into an ad break,” says Florian Burgstaller, CEO of shopreme.

“Physical retail is entering a new era where shopper engagement, store operations and retail media are becoming increasingly connected,” said Philippe Brochard, Chairman of the Advisory Board at Hanshow. “Smart Cart is emerging as an intelligent touchpoint that brings these capabilities together in a single in-store experience. With embedded retail media capabilities, retailers can deliver more relevant and personalized journeys while preserving the strengths that make physical stores unique.”

In practice

Everything happens on the screen fitted to the cart. As soon as the shopper picks it up and scans their loyalty card, the device recognises them and displays offers and products that are genuinely relevant to them. Powered by Hanshow’s in-store positioning and proximity capabilities, it not only helps shoppers locate products and brands, but also enables more contextual, location-aware interactions throughout the shopping journey.

As shoppers move through the store, it recommends complementary products or alternatives when an item is out of stock. It allows shoppers to search for products, brands, or ingredients in the same way as they would online. Shoppers can also flag an empty shelf directly from the cart, sending that information to store teams in real time. Brands can gain more precise visibility into campaign performance, measuring exposure, basket penetration and final conversion, making it possible to apply the same rigour of incrementality measurement to the physical store as to digital.

Shoppers can also pay directly on the cart, reducing pressure on fixed checkout zones. Behind the scenes, shopreme connects real-time basket and checkout data with the retailer's existing systems with a single POS integration. 

Hanshow’s Smart Cart technology foundation leverages AI-powered computer vision to support accurate item validation and basket verification, helping create a secure, frictionless checkout experience. Meanwhile, shopreme's multi-layer loss prevention logic evaluates basket behavior and guides precisely targeted spot checks – protecting retailers’ margins without sacrificing customer experience. This same transactional data becomes a growth lever with Lucky cart, whose data science and retail expertise turn it into personalised, brand-funded activations tailored to each shopper's profile – throughout their in-store shopping experience.

A new milestone for Lucky cart's shopper engagement vision

While this project represents a major, transformative step forward for Lucky cart, making its first move with a dedicated device into the physical store, this partnership enables Lucky cart to achieve its original vision: enabling shoppers to get live personal services based on first-party data, enabling brands to get as close as possible to the moment of purchase and enabling retailers to re-enchant the physical stores.

The solution can be experienced live at Hanshow Booth (Hall 6, Booth E-020) during NRF 2026: Retail's Big Show Europe, 15-17 September 2026, at Paris Expo Porte de Versailles.

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© Photos : shopreme