Promote your premium range with loyal mid-range players

Activation in Trade up is based on a brand portfolio composed of several ranges. The objective is to capitalize on the good performance of a range, generally mid-range and the most popular, to promote the upper range. The aim is to generate incremental sales and increase the average basket of brand shoppers.

To do this, an operation combining the two ranges is created, which will be integrated at various key locations in the purchasing process.

In order to maximize shopper engagement, the purchase of the premium range is associated with an incentive mechanism, for example with “a chance in addition to playing” as part of a promotional game.