FAQS

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Brand
Brand
Retailer
Retailer
Ad network
Ad network
Shopper
Shopper
Marque

I am looking to develop my brand awareness and work on the conversion to purchase

Fully integrated into retailer sites and digital applications, Lucky cart media inventory allows advertisers to speak out continuously, at each stage of the shoppers' buying journey. Composed of static assets and tailor-made videos, it offers a unique shopper experience, promoting conversion to purchase.

Brand
Brand
Retailer
Retailer
Ad network
Ad network
Shopper
Shopper
Marque

I am looking for a profitable and measurable investment to develop incremental business

At the heart of customer conversion, Lucky cart measures the ROI of transactions to the nearest euro by specifically calculating the generation of incremental turnover using an A/B precision test.

Brand
Brand
Retailer
Retailer
Ad network
Ad network
Shopper
Shopper
Enseigne

I am looking for a turnkey solution to animate my e-commerce network

With 90% coverage of the French food retail e-commerce market, our solutions allow you to reach almost the entire national audience. From graphic designs to performance analysis, EVERYTHING is managed by the Lucky cart teams.

Glossary

Transactional data

Transactional data refers to all the information generated during consumer purchases, including products purchased, quantities, prices, dates and times of purchase, payment methods, and points of sale. In retail, this data is the core of first-party information, captured via cash register systems, loyalty cards and e-commerce platforms.

FMCG

FMCG refers to the commercial sector composed of retail chains operating large sales areas (supermarkets, hypermarkets, specialized stores) and sourcing directly from manufacturers to resell to end consumers. This economic model, based on volumes and rapid stock turnover, is now based on an omnichannel strategy integrating physical stores, e-commerce and digital services.

Data Science

Data Science is a discipline that combines statistics, IT, and business expertise to extract actionable insights from vast amounts of structured and unstructured data. This scientific approach allows retailers to personalize the customer experience, to anticipate buying behaviors, to optimize campaigns and to precisely measure the impact of marketing actions.

Machine learning

Machine Learning is an artificial intelligence technology that allows computer systems to learn and improve automatically from data, without being explicitly programmed for each task. In the retail and retail media sector, Machine Learning analyzes buying behaviors, customer preferences and campaign performance to optimize the personalization of offers, advertising targeting and inventory management in real time.

Retail media

Retail media refers to the advertising activity developed by mass retail chains that monetize their digital and physical spaces by selling visibility to brands. This new source of revenue allows retailers to offer advertisers advertising spaces on their e-commerce sites, mobile applications, newsletters or in-store screens.

First-party data

First-party data, or proprietary data, refers to all the information collected directly by a company from its own customers, without intermediaries. Unlike third party data purchased from third parties, first-party data belongs entirely to the retailer, guaranteeing better quality, reliability and regulatory compliance (GDPR).

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MarTech

A MarTech (Marketing Technology) company is a company specialized in the development and marketing of technological solutions dedicated to digital marketing. These companies design software, platforms and tools that allow brands and retailers to automate their campaigns, analyze consumer data and optimize their marketing performance.

Smart Commerce

Smart Commerce is the combination of commerce, media, technology and data science. Its objective is to build an approach that is more relevant for the shopper and creates value for brands and retailers. This approach maximizes the potential of each of the areas in order to create and seize all opportunities in today's business context.