Create value-creating synergies between the brands in your portfolio

The Portfolio Opportunities offer consists of a combination of several brands, ranges or categories in your portfolio in order to maximize the overall impact. By being associated with one or more other brands, each brand can individually benefit from its business benefits in a multiplied way thanks to the network effect.

This co-branding strategy is relevant in the case of trade up, trade across objectives, innovation launches or the creation of highlights specific to each portfolio or group of brands.

It works very well with brands with similar worlds and categories of belonging. It can also be used for brands from different categories, by creating complementary synergies between brands, allowing at the same time to nourish the brand and group identity.