Boost a complementary category by associating it with a star category

Trade across activation is recommended in the case of a portfolio composed of several product categories, in which it is possible to find complementarity that creates value for buyers.

The most popular product category and another product line are combined in the same operation. The complementary category thus benefits from the reputation and the base of loyal buyers of the main category. In the end, this makes it possible to boost sales in a complementary product category, and to increase the size and value of the average basket of shoppers loyal to the brand. Cross-selling, in an ultra-personalized version.

Like “trade-up” activation, the purchase of the complementary category is associated with an incentive gain for the shopper, for example “an additional chance to play” as part of a gamification mechanism.