Create a highlight to animate all of your brands
OBJECTIVE
Multi-brand synergy to maximize portfolio potential
BUSINESS IMPACT
Highlight your entire brand portfolio
Focus
The Portfolio Event allows you to animate part or all of your portfolio during a highlight specific to your brand. The aim is to create synergies between brands in order to generate incremental sales for the entire portfolio. Shoppers loyal to each of the animated brands are thus combined to encourage them to discover and buy the other brands in the portfolio.
This mechanism can also make it possible to value smaller brands by attaching them to star brands and their recurring purchasers. Note that this mechanism can also be used for brands belonging to identical categories, but also very different. Depending on the composition of your portfolio and your needs, together we will determine the winning associations for you and your business!
In figures
+25%
number of activated placemens vs one brand focus action
>3
ROI
Activation time
practical data
Available signs




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Testimony
Related cases

How did Lustucru Premium Group boost its incremental sales?
A national multi-brand campaign for the 10th anniversary of the PME+ label
Combinable with