How did Lustucru Premium Group boost its incremental sales?

Lustucru Premium Group is Lustucru Selection, Winged Bull among others. Heritage brands purchased by nearly 70% of French people. At the heart of homes and thanks to our coverage of +90% of Drives in France, the association is effective.

Every day, Lucky cart processes millions of purchase data to improve our knowledge of consumer habits, specific to e-commerce. Knowing more about shoppers' buying habits means giving Lustucru Premium Group the opportunity to communicate with its customers and future customers, in an ultra-personalized way.

Thanks to our ultra-personalized campaigns, we can address the digital customer throughout their buying journey, in the right place, at the right time.

Lucky cart is one of the only players on the market to offer digital activations with a major KPI's: conversion (pi: kpi's different from shopping cart which does not confirm the purchase).

Lustucru Premium Group works with Lucky cart throughout the year to increase its conversion, retain its customers and recruit new consumers, as close as possible to the act of purchase.Boosting its sales, developing its turnover and generating incremental revenue: these are the major objectives of Lustucru Premium Group.

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What is Focus On Performance by Lucky cart exactly?

Lucky cart has created a unique and tailor-made digital activation that makes it possible to achieve, on the references or brands activated, over a defined period and nationally, a guaranteed incremental turnover. Its name is Focus On Performance by Lucky cart.
Yes but how?

We activate the entire partner fleet, i.e. +90% of Drives in France. Then we manage the campaigns for a minimum of 2 months with the following main objectives:

• Ensuring operational excellence
• Manage campaigns day by day to reach the set objective as quickly as possible.

The particularity of this activation: we are committed to a guaranteed incremental turnover and will therefore put everything in place to respect it or even exceed it.

Lucky cart manages the device (budget and visibility) from A to Z, with total confidence from the manufacturer.

And Focus on performance for Lustucru Premium Group?

Caroline Gros, Head of E-commerce and Master Data at Lustucru Premium Group, trusted Lucky cart to implement this digital activation at the end of 2022.

The Objective: to generate incremental turnover on two brands: Lustucru Selection and Taureau Ailé.

The results were significantly higher than the KPIs validated prior to the operation:

• +7 million impressions in total
• Customers recruited up to 25% of shoppers affected and +10% reactivated
• An ROI generated between 3 and 3.5

A complete, robust and incremental device that works and allows a single digital activation to work +90% of the Drive fleet in France, multi-brand, multi-device (desktop, mobile, app).

Focus on performance by Lucky cart works. Are we talking about it?

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