Find the “Cash Front” effect online with Freedent

A first experience with a long-standing customer

We have collaborated regularly with the Freedent brand for many years, but had never had the opportunity to test this new solution. The good performances of our past collaborations have thus allowed us to make new recommendations to the brand, adapted to its commercial challenges.

An engaging mechanism aimed at conversion

The primary objective of this activation being conversion, we have set up an incentive mechanism for the shopper with various prizes to be won for the purchase of eligible products.

The operation was highlighted through various banners in the colors of the Freedent brand, at key locations in the purchasing process, particularly within the category pages and search results. A store page, bringing together all the products eligible for the operation, has also been created in order to make the shopper's buying journey as smooth as possible.

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The “Real time” module

In addition, and in order to maximize conversion, we activated our “Real time” module. The latter is characterized by a location present directly in the shoppers' shopping cart, with dynamic content, adapted to the content of this basket:

• If the shopper has already added the necessary products to his basket, the banner confirms that his order is eligible for a potential gain
• If, on the contrary, the shopper has not added, or not enough, products to his basket, the banner reminds him of the possibility of playing and the missing quantity of products to add.

This module makes it possible to adapt to shopper behavior in real time, thanks to the combination of transactional and behavioral data from the brand's site.

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Our feedback

Freedent brand products lend themselves particularly well to the Real Time module, representing products typical of impulse categories. The module allows the brand to have a final conversation with the shopper during the purchase process, as close as possible to the key moment of basket validation.

Following good performances, our collaboration with the brand is continuing, and a new operation is expected in 2026.