Lucky cart's entering the Spanish market

The objective: to take advantage of the experience acquired on the French market in Spain, a market in full growth phase in retail media.

An established experience in the face of a growing market

Since 2018, Lucky cart has specialized in exploiting first-party data to build ultra-personalized e-retail media campaigns, all in the world of mass distribution. The French e-retail media market has been very attractive and growing for many years, a market trend in which Lucky cart has integrated itself.

Today, MarTech based in Paris is established on its home market. It has 70 employees, 210 brands and partner agencies and covers 90% of the e-commerce market for large food retailers. A strength that allowed Lucky cart to launch 700 e-retail media activations in 2024 for 18.5 million French households. A French success story.

For its part, the Spanish market is currently entering a phase of maturity in retail media. Proof of this is: IAB Europe announced at the Retail Media Impact Summit a forecast of 25% growth in retail media in Spain between 2024 and 2028.

This encounter between historical experience and new market opportunities represents a unique opportunity for Lucky cart to share its expertise and best practices learned on the French market, to participate in the transformation and dynamization of the sector in Spain.

A successful integration and a first campaign

Lucky cart and Carrefour have been working together in France for many years, in order to animate the advertising spaces of the brand's e-commerce channels - web and mobile - with partner brands but also to promote the brand's own brands and highlights. It is quite natural that the historic partnership has expanded internationally. Spain was carefully chosen as the first destination, as it is Carrefour's second European market and the third globally. In addition, Carrefour is the second largest distribution brand in Spain, a position that has allowed it to recognize the potential of the market and seize the growth opportunities of e-retail media.

Thanks to the expansion of this partnership, Lucky Cart launched its first international campaign in July on the site of Carrefour.es with the Heinz brand. A more than promising first activation, with good performances obtained:

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By the end of the year, several other campaigns will be deployed on the retailer's e-commerce site. Stay tuned!

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