Lucky cart recognised at the Nuit des Rois XIII with Mondelēz and Publicis

Among the winners of the 2026 edition is Lucky cart, awarded the Bronze Prize in the Data Marketing category. This distinction recognises a retail media campaign carried out alongside Mondelēz International and Publicis around the Milka MMMax range, on the Carrefour France e-commerce website and app.

This campaign illustrates the evolution of retail media towards highly personalised, transactional data-driven activations designed to turn shopper engagement into measurable performance. It stands out for its "differentiated" dimension, combining two mechanics within a single campaign: one offering shoppers the chance to win concert tickets for Katy Perry, a partner of the Milka MMMax range; the other offering a full cashback on the day's shopping. Which mechanic was activated for each shopper depended on their prior affinity with the Milka brand - an affinity established concretely by Lucky cart through the analysis of their previous purchase receipts. These two mechanics translated into different banners and purchase journeys depending on shopper profiles across Carrefour's e-commerce channels. Mondelēz's CRM platform, "Ma vie en couleurs", was also integrated into the initiative, extending the activation beyond retail media through cross-redirects.

Lucky cart confirms its position in a rapidly accelerating market, where retailers and brands seek to better connect commercial performance and shopper engagement. This award recognises a co-construction approach with Mondelēz International and Publicis, designed to address the specific business challenges of the Milka brand and the timeline of its partnership with Katy Perry. It also illustrates retail media's ability to create bridges, multiplying the reach of an activation well beyond the purchase journey alone.

In a context where retail media is becoming a strategic lever for major groups, this distinction also highlights the rise of French technologies specialising in transactional data monetisation. Lucky cart is proud to support brands, agencies, retailers and media networks in designing this new generation of retail media activations - where every campaign is tailored to meet the specific business objectives of its partners.