Lucky cart deploys a multi-brand campaign with FEEF

This operation, a pioneer in its genre, illustrates Lucky Cart's ability to simultaneously deploy integrated e-retail media strategies on several retail chains.

An ambitious system extended over several months

Initially launched on Cooperative U until June 24, the campaign will then extend to two other major French retailers: Intermarkt from July 1, then E.Leclerc from July 29. With this approach, Lucky Cart is carrying out its first multi-brand activation in collaboration with FEEF - a real marker in the dynamic development of local retail.

This device highlights nearly 500 brands, representing around 7,000 references, all valued through dedicated banners throughout the buying process on the courses-u.com site as well as on the brand's e-commerce application. A specially designed store page, accessible via https://www.coursesu.com/feef.html, brings together all SMEs and products to maximize their visibility.

The launch results are promising: on the first day, 2,700 shoppers were eligible for the operations, generating more than 900 interactive games, testifying to the growing interest in this committed approach.

An all-in-one MarTech offer at the service of performance

This success is based on the strength of Lucky Cart's e-retail media offer, a true example of an all-in-one MarTech solution. The implementation involved a strong collaboration between the sales teams and the Customer Success Management (CSM) division, which managed the configuration of all campaign mechanisms, the creation of visuals, the management of dedicated store pages, as well as the monitoring of performance in real time.

The multifunctionality of the Lucky Cart team gives its customers turnkey support, covering the marketing of spaces, the management of the entire system, up to the analysis of the results to optimize the campaign continuously.

A commitment to local trade through the FEEF

The FEEF, an association bringing together French industrial brands, is at the initiative of the PME+ label, which is celebrating its 10th anniversary this year. With 252 companies certified for more than 100,000 products, this initiative values the commitment of French industry on a human scale, in favor of local employment, regional development and environmental transition.

This operation is a key illustration of Lucky Cart's know-how, which combines dual expertise in retail and data science. It makes it possible to strengthen the visibility of the PME+ label and to highlight the richness of the French industrial fabric. By promoting tailor-made digital activations, on a local or national scale, Lucky Cart thus meets the commercial challenges of brands and retailers, while developing its commitment to the local via a dedicated division.

Future and perspectives

Building on this success, Lucky Cart is continuing its development by offering innovative, flexible and efficient retail media solutions such as those deployed for FEEF. With a coverage of 90% of the French drive-through fleet, the company is establishing itself as a key player in the development of local commerce, and continues to support the dynamization of brands committed to the local economy.