A special moment for commerce and retail media
Retail is experiencing an unprecedented period, between commerce, media and first-party data in the face of the challenges of mass distribution.
In this context, an approach should be adopted that maximizes the potential of business, media, technology and data science. This combination is Smart Commerce.
Our conviction: to rely on facts and real purchase data to offer a simple, responsive, sustainable, innovative shopper experience with a measurable impact and creating value for brands and retailers.
French MarTech, Lucky cart combines the potential of transactional data with the power of e-retail media.
Positioned at the intersection of data, tech and media, we meet the business challenges of partner brands and retailers.
Our solutions are based on a massive quantity of first-party transactional data.
We discover the meaning of them by transforming them into a dynamic profile for each shopper, which allows us to rethink the offer as a tool that is both 100% individual and effective on a mass scale.
In detail
How does our Powering Smart Commerce approach work?
Data Science
Thanks to our proprietary algorithms, we use the cash register data of 90% of French food retailers.
Analyzing transactional data allows us to build a dynamic profile for each shopper id. Why dynamic? Because this profile is fed continuously and in real time. A precise and continuous iteration, at the individual level.
Retail media
We have our own banners on the e-commerce sites and applications of our partner retailers. Through these locations, we are in a position to recognize each shopper during their buying journey, to send them the offer prepared for them and therefore, maximize relevance.
This is being deployed on a massive scale in retail distribution, as part of retail media operations aimed at meeting the business objectives of our partners.
Shopper engagement
By activating a tailor-made offer for each shopper during their online shopping journey, we seek to engage them individually, in order to build a privileged long-term relationship and to obtain a measurable conversion to purchase.
In the end, our ambition is to provide new solutions to the business challenges of our partners, thanks to data and ultra-personalization.
Our solutions
We have a solution for each of your challenges
Do you have any questions? We have the answers.
FAQS
With 90% coverage of the French food retail e-commerce market, our solutions allow you to reach almost the entire national audience. From graphic designs to performance analysis, EVERYTHING is managed by the Lucky cart teams.
At the heart of customer conversion, Lucky cart measures the ROI of transactions to the nearest euro by specifically calculating the generation of incremental turnover using an A/B precision test.
Fully integrated into retailer sites and digital applications, Lucky cart media inventory allows advertisers to speak out continuously, at each stage of the shoppers' buying journey. Composed of static assets and tailor-made videos, it offers a unique shopper experience, promoting conversion to purchase.
Glossary
Smart Commerce is the combination of commerce, media, technology and data science. Its objective is to build an approach that is more relevant for the shopper and creates value for brands and retailers. This approach maximizes the potential of each of the areas in order to create and seize all opportunities in today's business context.
A MarTech (Marketing Technology) company is a company specialized in the development and marketing of technological solutions dedicated to digital marketing. These companies design software, platforms and tools that allow brands and retailers to automate their campaigns, analyze consumer data and optimize their marketing performance.
First-party data, or proprietary data, refers to all the information collected directly by a company from its own customers, without intermediaries. Unlike third party data purchased from third parties, first-party data belongs entirely to the retailer, guaranteeing better quality, reliability and regulatory compliance (GDPR).
News
Worth reading
Introduction to Lucky cart with the Retail Media Technology Podcast
Introduction to Lucky cart with the Retail Media Technology Podcast
Introduction to Lucky cart with the Retail Media Technology Podcast
AI, physical stores and marketing strategy: the trends that are shaping retail media
AI, physical stores and marketing strategy: the trends that are shaping retail media
AI, physical stores and marketing strategy: the trends that are shaping retail media
