Lucky cart x Jardin BiO étic x Jumpers: gamification at the service of families

An unprecedented live activation for 3 weeks on the Carrefour France site and application, where each purchaser of Jardin BiO étic products could try to win the reimbursement of their grocery order or a family stay with VVF.

‍An experience designed for each shopper

What distinguishes this operation is the personalization at the heart of the journey, on desktop as well as on mobile. The offer is not the same for everyone: it adapts in real time to the purchase profile of each shopper, determined beforehand thanks to the analysis of cash register data and Lucky cart technology. Category banners, search, dedicated shop-in-shop, dedicated shop-in-shop, confirmation page... each contact point becomes an opportunity to engage the right consumer, with the right message, at the right time.

Double mechanics: a boost for peanut butter

The partnership between Jardin BiO étic and Jumpers takes on its full dimension around a flagship product: organic peanut butter. To promote it in particular, Lucky Cart has integrated an exclusive double mechanism: as soon as the shopper adds it to his basket, he automatically wins two games after validation of the order, i.e. twice as likely to win. A simple, effective tool, and consistent with the world of the film.

Building this campaign was also taking on a visual identity challenge: to make the natural and committed codes of Jardin BiO étic coexist with the visual and pop energy of Jumpers. The result: banners where both brands find their place, without one erasing the other, for a coherent and immersive experience across all activated locations.

Lucky cart, partner of families

This operation perfectly illustrates Lucky Cart's mission: to transform the shopping journey into a fun experience, by connecting retailers, brands and consumers around a shared moment. The magic of cinema as a common thread: an ideal activation ground for engaging families where they do their shopping.

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