When traditional sales levers are overused, they lose their effectiveness. In this opinion piece, published on the blog emarketing.fr, Cyril Marchal talks about the mechanisms that actually work and how the stakes have now changed in the retail marketplace. Building an emotional link between the brand and the customer, providing a new type of buying experience – these are the kinds of challenges that gamification can meet.

Cost-effectiveness, memorability, originality – brands and distributors are always on the lookout for an innovative promotional mechanisms that can satisfy all these criteria combined. In a piece for Libre Service Actualités (a French weekly professional magazine dedicated to commerce, retail and consumption), Cyril Marchal offers a recap of the reasons why Promogaming® is a tool of choice for online sellers and large retailers.

At Lucky Cart, there is twice the amount of innovation. Product innovation, first of all: the company founded by Cyril Marchal has renovated one of the oldest marketing ploys, one which had not changed for decades; discounts. Following this, service innovation.

Sébastien Bourguignon is a manager in the insurance industry, an expert in social networks and “growth hacking”, and is passionate about the digital world and entrepreneurship. As part of a project called 'Portrait of a Startuper', Sébastien wanted to meet with Cyril Marchal, President and founder of Lucky Cart.

The Institute of Connected Commerce (I.C.C), a training organisation operating in the world of connected trade, wanted to know more about Promogaming®. Cyril Marchal, our president, was happy to answer their questions.