Our solution
No campaign is like another, we define a tailor-made mechanism for brand X, distributor Y and shopper Z, at time T.
A simple, playful and
surprising solution
We integrate campaigns on e-commerce website that allow shoppers to play to win their entire basket. A mechanism that fits perfectly into the consumer’s purchasing journey. A good surprise at the end of the purchase.
20% increase in the average basket
Our campaigns make it possible to target and anticipate purchasing behavior. They thereby contribute to increasing the average basket of shoppers.
Anti-fraud system
We set up an algorithm allowing the monitoring and management of potential fraud.
How does it
work ?
We propose campaigns tailored
to the needs of each brand.
How does it
work ?
We take care of all technical aspects.
Goals definition
We work with brands to define campaign objectives and find the right solutions. Whether it’s a product launch, recruitment, loyalty, etc. We propose ultra-personalized campaigns on a massive scale, or campaigns with a common offer for a profiled population.
A/B tests
We use A/B tests to closely measure the effectiveness of our activations. We offer a different campaign to a minimal share of shoppers. To do this, we identify and use twin purchasing profiles to limit bias.
Integration & campaign’s review
We take care of the technical integration of the campaign on the e-commerce website of the brands and the real-time management of the activation. At the end of the campaign, we analyze the results with recruitment figures, reactivation, incremental volume with maximum granularity.
Full integration of campaigns
Our team takes care of both the technical integration and the webcast of brand campaigns on distributor’s platforms: website, mobile or e-retail application.
Collecting receipts
Following the payment of the cart, the receipts are automatically collected and analysed. All this in compliance with privacy policies.
Blog
Why is A/B testing particularly relevant for e-retail media?
Data
Reading time : 5 minutesBy Alexandra Caillet, Head of Business Insights and Measurement chez Lucky cart In a booming market with a growing number of campaigns conducted on the e-Commerce websites of French retailers, properly measuring performance is becoming critical to be able to assess effectiveness and investment profitability.To measure the performance of a campaign,…
READ THE ARTICLE
Power and Precision of Big Data for a Simple Customer Experience
Client journey, Data, Shopper
Complexity, a Key Component of Simplicity. If our activation campaigns seem so simple on the surface, it is because they leverage algorithms and a dynamic ecosystem with deeply complex mechanisms.With billions of collected data and millions more every day, our system is constantly expanding and working in continuous learning. As our knowledge of purchasing behavior…
READ THE ARTICLE
Customer Engagement and Campaign Visibility in the Purchasing Journey
Campaign, Client journey, Shopper
Shopper Obsession. At Lucky cart, we started from a simple observation: putting the shopper experience and satisfaction at the heart of our model enables us to satisfy your needs. We provide optimal visibility, a simple customer journey to deliver maximum engagement. Ultra-Personalized to Engage Our technology allows us to constantly refine the relevance of our…
READ THE ARTICLE
Blog
Why is A/B testing particularly relevant for e-retail media?
Data
Reading time : 5 minutesBy Alexandra Caillet, Head of Business Insights and Measurement chez Lucky cart In a booming market with a growing number of campaigns conducted on the e-Commerce websites of French retailers, properly measuring performance is becoming critical to be able to assess effectiveness and investment profitability.To measure the performance of a campaign,…
READ THE ARTICLE
Power and Precision of Big Data for a Simple Customer Experience
Client journey, Data, Shopper
Complexity, a Key Component of Simplicity. If our activation campaigns seem so simple on the surface, it is because they leverage algorithms and a dynamic ecosystem with deeply complex mechanisms.With billions of collected data and millions more every day, our system is constantly expanding and working in continuous learning. As our knowledge of purchasing behavior…
READ THE ARTICLE
Customer Engagement and Campaign Visibility in the Purchasing Journey
Campaign, Client journey, Shopper
Shopper Obsession. At Lucky cart, we started from a simple observation: putting the shopper experience and satisfaction at the heart of our model enables us to satisfy your needs. We provide optimal visibility, a simple customer journey to deliver maximum engagement. Ultra-Personalized to Engage Our technology allows us to constantly refine the relevance of our…
READ THE ARTICLE