Our solution

No campaign is like another, we define a tailor-made mechanism for brand X, distributor Y and shopper Z, at time T.

A simple, playful and
surprising solution

We integrate campaigns on e-commerce website that allow shoppers to play to win their entire basket. A mechanism that fits perfectly into the consumer’s purchasing journey. A good surprise at the end of the purchase.

Brands
Distributors

20% increase in the average basket

Our campaigns make it possible to target and anticipate purchasing behavior. They thereby contribute to increasing the average basket of shoppers.

Anti-fraud system

We set up an algorithm allowing the monitoring and management of potential fraud.

How does it
work ?

We propose campaigns tailored
to the needs of each brand.

How does it
work ?

We take care of all technical aspects.

Goals definition

We work with brands to define campaign objectives and find the right solutions. Whether it’s a product launch, recruitment, loyalty, etc. We propose ultra-personalized campaigns on a massive scale, or campaigns with a common offer for a profiled population.

A/B tests

We use A/B tests to closely measure the effectiveness of our activations. We offer a different campaign to a minimal share of shoppers. To do this, we identify and use twin purchasing profiles to limit bias.

Integration & campaign’s review

We take care of the technical integration of the campaign on the e-commerce website of the brands and the real-time management of the activation. At the end of the campaign, we analyze the results with recruitment figures, reactivation, incremental volume with maximum granularity.

Full integration of campaigns

Our team takes care of both the technical integration and the webcast of brand campaigns on distributor’s platforms: website, mobile or e-retail application.

Collecting receipts

Following the payment of the cart, the receipts are automatically collected and analysed. All this in compliance with privacy policies.

Blog

What is the status of gender parity in STEM?

Data, Insights, Tech

*STEM (science, technology, engineering, and mathematics) Reading time : 5 minutesBy Lamia Benaouali, data engineer at Lucky cart In 2020, we placed the company’s culture at the center of our concerns. As our teams are very diverse and harmonious, we all wanted to preserve these characteristics in the long term. This is why we partnered…

READ THE ARTICLE

Performance measurement: One of the keys to success

Campaign, Data

Precision is difficult to acquire, but critical. As our solution operates on deep learning and continuous learning models, we pay great attention to our measurements. The more precise and solid they are, the better the learning and confidence in the machine. We minimize noise (variance), biases in the methodological (questionable hypothesis) and statistical sense with…

READ THE ARTICLE

Gaming for Good: Lucky cart’s solidarity mechanic

Brand, Gaming for Good

The health crisis has had a strong impact both on the French population as well as the global one, with numerous financial repercussions and overwhelmed organizations including the hospital system. In this context, the French have expressed a strong need and desire to be more committed to solidarity initiatives. 65% of French people want to…

READ THE ARTICLE

Power and Precision of Big Data for a Simple Customer Experience

Client journey, Data, Shopper

Complexity, a Key Component of Simplicity. If our activation campaigns seem so simple on the surface, it is because they leverage algorithms and a dynamic ecosystem with deeply complex mechanisms.With billions of collected data and millions more every day, our system is constantly expanding and working in continuous learning. As our knowledge of purchasing behavior…

READ THE ARTICLE

Customer Engagement and Campaign Visibility in the Purchasing Journey

Campaign, Client journey, Shopper

Shopper Obsession. At Lucky cart, we started from a simple observation: putting the shopper experience and satisfaction at the heart of our model enables us to satisfy your needs.  We provide optimal visibility, a simple customer journey to deliver maximum engagement. Ultra-Personalized to Engage Our technology allows us to constantly refine the relevance of our…

READ THE ARTICLE

Blog

What is the status of gender parity in STEM?

Data, Insights, Tech

*STEM (science, technology, engineering, and mathematics) Reading time : 5 minutesBy Lamia Benaouali, data engineer at Lucky cart In 2020, we placed the company’s culture at the center of our concerns. As our teams are very diverse and harmonious, we all wanted to preserve these characteristics in the long term. This is why we partnered…

READ THE ARTICLE

Performance measurement: One of the keys to success

Campaign, Data

Precision is difficult to acquire, but critical. As our solution operates on deep learning and continuous learning models, we pay great attention to our measurements. The more precise and solid they are, the better the learning and confidence in the machine. We minimize noise (variance), biases in the methodological (questionable hypothesis) and statistical sense with…

READ THE ARTICLE

Gaming for Good: Lucky cart’s solidarity mechanic

Brand, Gaming for Good

The health crisis has had a strong impact both on the French population as well as the global one, with numerous financial repercussions and overwhelmed organizations including the hospital system. In this context, the French have expressed a strong need and desire to be more committed to solidarity initiatives. 65% of French people want to…

READ THE ARTICLE

Power and Precision of Big Data for a Simple Customer Experience

Client journey, Data, Shopper

Complexity, a Key Component of Simplicity. If our activation campaigns seem so simple on the surface, it is because they leverage algorithms and a dynamic ecosystem with deeply complex mechanisms.With billions of collected data and millions more every day, our system is constantly expanding and working in continuous learning. As our knowledge of purchasing behavior…

READ THE ARTICLE

Customer Engagement and Campaign Visibility in the Purchasing Journey

Campaign, Client journey, Shopper

Shopper Obsession. At Lucky cart, we started from a simple observation: putting the shopper experience and satisfaction at the heart of our model enables us to satisfy your needs.  We provide optimal visibility, a simple customer journey to deliver maximum engagement. Ultra-Personalized to Engage Our technology allows us to constantly refine the relevance of our…

READ THE ARTICLE