Who are we ?

“Our purpose is to support distributors and brands to strategically and effectively engage the shopper on a daily basis when shopping online.

Our expertise in data analysis and understanding of purchasing profiles at the individual level as well as on a very large scale, allows us to animate e-shops in an ultra-personalized, fun and profitable way.”

Romain Charles – CEO

Lucky cart Story

Founded in 2011, Lucky cart was created to propose alternatives to traditional promotions with the step change represented by the authorization of games with an obligation to purchase in France.

 With the advent of Big Data, Lucky cart pivoted in 2018 to French mass market distribution in order to seize a triple opportunity:

  • To offer its know-how in the analysis and operational management of data,
  • To have access to a quantity of sufficient data to use the potential of machine learning
  • To participate in the emergence of new tools specific to e-commerce.

Lucky cart, what is it ?

It is an adventure of enthusiasts. On the one hand with experts in Data science who are looking for practical applications and not just theory.

On the other, former FMCG marketers who see incredible potential for FMCG and in particular e-commerce.

In the middle, coders to make everything work in real time for the consumer, the distributors and the brands.

A synergy between our experts: data-scientists, coders and sales.

The management team

Romain Charles

Chief Executive Officer

Previously, he was Commercial Director of Maybelline Garnier at L’Oréal, in charge of negotiations and sales force management.

Previously, Romain was a member of the board of Procter & Gamble for France and Benelux, as director of the “Fabric & Home Care” division where he managed the Trade Marketing, Marketing, Finance and Logistics teams.

Romain graduated from Skema Business Schoo

Bouzhiane Taleb

Chief Finance Officer

Bouzhiane is CFO and co-founder of Lucky cart.

After starting at Renault, he joined Ernst & Young where he carried out numerous missions in the management and control of operational risks. He then joined Rio Tinto where he audited functional and operational activities with the aim of improving internal processes.

Bouzhiane graduated from EDHEC Lille.

Julien Guitard

Chief Sciences & Data Officer

Julien is a partner and scientific director of Lucky cart.

Previously he was senior manager and data scientist at Bluestone then EY Advisory. He was also a consultant at the BCG from 2012 to 2014 and a statistician-economist at the Ministry of Economy and Finance between 2006 and 2012.

Julien graduated from  Ecole Polytechnique and ENSAE. He is doctor of the University of Paris 1.

Vincent Oliveira

Chief Technology Officer

Previously, he co-founded Tiller Systems, a Retail Tech company which, thanks to its complete management software for restaurants and shops, raised 16 million euros in funds. It was bought by SumUp in 2020.

Within the scale-up, which grew from 3 to 170 employees in 5 years, Vincent managed a team of more than 30 engineers divided between France and Spain.

He graduated from EPITA.

Nicolas Trannoy

Marketing Director and Business Insight

Double career combining the structured approach of an international group with 8 years at Procter & Gamble in marketing, at the local level but also at the regional level both for Middle East and for France Benelux.

Then the pragmatism and the necessary efficiency of entrepreneurship with 6 years of business creation and development in premium retail in Switzerland. Nicolas joined Lucky cart in 2021.

He graduated from ESCP

Maxime Antoni

Chief Product Officer

After a first experience in Mexico, Maxime founded Atout On Line, a leader in the sale of qualified and geo-targeted performance-based leads, and Talent Driver, a matching platform between candidates and recruiters.

Thanks to this experience, he has developed solid management and product expertise.

Maxime holds a degree in economics and English from the University of Paris X.

Edouard Denner

Commercial Director

For 17 years, Édouard has developed his expertise in the world of personalized activation within mass distribution. First for 12 years at Catalina marketing in the sales and then digital teams.

He joined Lucky cart in 2018 to develop the Retail division before taking charge of the entire commercial division since 2022.

He graduated from ISC Paris

Laura Caillouey

Brands Director

After a few years in sales positions and with 3 years of experience at Catalina Marketing, Laura joins Lucky cart in 2019.

Expert in digital shopper knowledge and FMCG, Laura supports manufacturers in their marketing and business development strategies.

She graduated from Excelia La Rochelle.

Annabelle Sauvêtre

New Business Director

Successively Sector Manager, GMS Key Account and Food and Organic Circuit Manager for manufacturers such as McCain, Iri, Ferrero, Norac Group, Michaud Family and Unichips.

26 years of expertise in the food markets, in commercial team management positions, which allows her to listen to companies and support them.

Annabelle is a graduate from Rouen IAE with a  Master 2 in Management

Our partners