Why is A/B testing particularly relevant for e-retail media? Reading time : 5 minutes By Alexandra Caillet, Head of Business Insights and Measurement chez Lucky cart In a booming market with a growing number of campaigns conducted on the e-Commerce websites of French retailers, properly measuring performance is becoming critical to be able to assess… Continue reading Why is A/B testing particularly relevant for e-retail media?
What is the status of gender parity in STEM*? *STEM (science, technology, engineering, and mathematics) Reading time : 5 minutes By Lamia Benaouali, data engineer at Lucky cart In 2020, we placed the company’s culture at the center of our concerns. As our teams are very diverse and harmonious, we all wanted to preserve these… Continue reading What is the status of gender parity in STEM?
Performance measurement: One of the keys to success Precision is difficult to acquire, but critical. As our solution operates on deep learning and continuous learning models, we pay great attention to our measurements. The more precise and solid they are, the better the learning and confidence in the machine. We minimize noise (variance), biases in… Continue reading Performance measurement: One of the keys to success
Power and Precision of Big Data for a Simple Customer Experience Complexity, a Key Component of Simplicity. If our activation campaigns seem so simple on the surface, it is because they leverage algorithms and a dynamic ecosystem with deeply complex mechanisms. With billions of collected data and millions more every day, our system is constantly… Continue reading Power and Precision of Big Data for a Simple Customer Experience