Blog
Why is A/B testing particularly relevant for e-retail media?
Data
Reading time : 5 minutesBy Alexandra Caillet, Head of Business Insights and Measurement chez Lucky cart In a booming market with a growing number of campaigns conducted on the e-Commerce websites of French retailers, properly measuring performance is becoming critical to be able to assess effectiveness and investment profitability.To measure the performance of a campaign,…
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What is the status of gender parity in STEM?
Data, Insights
*STEM (science, technology, engineering, and mathematics) Reading time : 5 minutesBy Lamia Benaouali, data engineer at Lucky cart In 2020, we placed the company’s culture at the center of our concerns. As our teams are very diverse and harmonious, we all wanted to preserve these characteristics in the long term. This is why we partnered…
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