Blog
How does e-retail media help gain purchasing power?
Expertise
Reading time : 5 minutesBy Virginie Chollois, Agile Marketing Manager Senior chez Lucky cart This At Lucky cart, we do not claim to have a political or economic opinion on the matter, but we will try to enlighten you through the prism of our expertise on this complex subject that we want to dissect, analyze,…
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Why is A/B testing particularly relevant for e-retail media?
Data
Reading time : 5 minutesBy Alexandra Caillet, Head of Business Insights and Measurement chez Lucky cart In a booming market with a growing number of campaigns conducted on the e-Commerce websites of French retailers, properly measuring performance is becoming critical to be able to assess effectiveness and investment profitability.To measure the performance of a campaign,…
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