Retailers have access to billions of shared data everyday. Some can be collected naturally but some is given voluntarily from the customer. But what motivates your customers to share their personal information?

An overview of the key findings from CREDOC's 'Consumption Trends' 2017 study on the influence of promotions on consumers.

Discover five simple levers that will help you build engagement and thus generate loyalty amongst your customers.

From mass-marketing to mass-clusivity, discover how the explosion of data enables retailers to offer an ultra-personalised shopping experience.

The Back to School period is one of the most advantageous periods in the calendar for boosting sales. All retail sectors are concerned. Have a read of our 5 top tips for optimising your e-commerce website ready for September.