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Everything you need to know about Black Friday weekend

The 24th and 27th November will see the highly anticipated Black Friday and Cyber Monday events take place. Here's a look at the figures showing the impact of this promotional weekend on retailers in the U.S. and Europe.

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Your customers are more willing to share their data than you thought

Retailers have access to billions of shared data everyday. Some can be collected naturally but some is given voluntarily from the customer. But what motivates your customers to share their personal information?

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The influence of promotions on consumers: are there too many?

An overview of the key findings from CREDOC's 'Consumption Trends' 2017 study on the influence of promotions on consumers.

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5 ways to build customer loyalty

Discover five simple levers that will help you build engagement and thus generate loyalty amongst your customers.

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How personalisation is transforming retail

From mass-marketing to mass-clusivity, discover how the explosion of data enables retailers to offer an ultra-personalised shopping experience.

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5 tips to optimise your e-commerce website ready for the Back to School period

The Back to School period is one of the most advantageous periods in the calendar for boosting sales. All retail sectors are concerned. Have a read of our 5 top tips for optimising your e-commerce website ready for September.

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