Drive Intermarché July 2016

Objectives

Drive Intermarché has once again taken advantage of the benefits of Promogaming® in order to offer its customers a shopping experience to remember during the Euro 2016 finals. Inspired by France’s qualification for the semi-final against Germany, the retail chain wanted to run a special, one-off promotional campaign.

Solution

To meet the retailer’s needs, Lucky Cart provided a complete and all-inclusive Promogaming® campaign. This offered all customers a 1-in-50 chance of winning a cash reimbursement of the total cost of their online shopping as well as football training courses between 6:00 pm and 10:00 pm on July 6.

Thanks to Lucky Cart, Drive Intermarché was able to innovate and offer its customers an instant and personalised game!

Independent random draws offering every player the same chance of winning.
Game available directly after purchase on the order confirmation page.

Game accessible with every order placed.
Results provided instantaneously to give the customer a memorable game-playing experience.

  • « We want to launch four to five Promogaming® campaigns per year »

    Stéphane Smolarek E-commerce Manager drive.intermarche.com

    Read the interview

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