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Euro 2016: seven 100% football-related Promogaming® campaigns ⚽

Anthony Corbeaux - Lucky Cart

By Anthony Corbeaux
On 16 June 2016

Euro 2016 has finally begun, much to the delight of football fans everywhere! Additionally, the tournament represents an opportunity for brands and retailers to make the most of the enthusiasm generated and provide innovative promotional offers for their customers. A look at seven 100% football-related Promogaming® campaigns!

Drive Intermarché and the Champions League

MEA Drive Intermarche avril 2016

From the 12 to 24 April this year, Drive Intermarché used the final phase of the Champions League as an opportunity to offer its customers a 1 in 40 chance of winning the reimbursement of their shopping in cash. The campaign was run in partnership with two brands that wanted to use the event to get closer to their customers and associate their brand image with football. Customers qualified for the offer in question by purchasing at least one product from the Pepsi and Walkers Crisps ranges. This was not Drive Intermarché’s first foray into the world of Promogaming, with the distributor having already launched a significant number of campaigns before.

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MEA Motoshopping juin 2016

Customers of retailers in the car/motorbike parts and accessories sector really go for Promogaming®. Motoshopping, the online motorbike parts specialist, understands this well and has therefore decided to offer its customers a 1 in 10 chance of winning the reimbursement of their order. Visit between now and midnight on the 10 July to see the site in the colours of Euro 2016.

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Boutique FFF

MEA Boutique FFF juin 2016

When you happen to be the official distributor for products that all supporters of the French national football team are fighting to get hold of with the European Championship underway, what better way could there be to boost activity on your website than by running a Promogaming® promotion? Boutique officielle FFF (the official shop of the French Football Federation) linked up with one of the competition’s big name sponsors Coca-Cola, to offer its customers a 1 in 10 chance of winning the reimbursement of their order from the 3 to 6 June.

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MEA Cdiscount juin 2016

The leading French e-commerce retailer, a confirmed fan of Promogaming® and repeat quick flash promotions, is organising  ‘Lucky Hours’ every Tuesday from 6:00 pm to 10:00 pm. Cdiscount has decided to offer its customers a chance of winning the total reimbursement of their order as well as a €10 discount to use on Alloresto, the home meal delivery app, on the evenings of the French team’s matches.

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MEA Webdistrib juin 2016

As well as the day Euro 2016 finally kicked off, 10th June was also the day Webdistrib launched a 24-hour marketing operation. The household appliance, computer, TV and hi-fi specialist offered all its customers a 1 in 24 chance of winning the reimbursement of their order.

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Alice’s Garden

MEA Alice's Garden juin 2016

The leading French online garden furniture retailer, Alice’s Garden is also a regular user of Promogaming® (it ran its first ever campaign back in July 2014). The company’s customers have once again had the opportunity to benefit from an exceptional offer: a 1 in 30 chance of winning their order over a three-day period.

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From 10th to 13th June, the French jeweller MATY, offered its customers a 1 in 10 chance of winning their purchase. By basing its campaign on Euro 2016, the retailer was able to boost business among its masculine target audience.

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We hope these special football-related Promogaming® campaigns will inspire you to think about what you can do for the Rio Summer Olympics, which are taking place from the 5 to 21 August this year. Contact us as soon as possible so we can put in place a promotional offer that will delight your customers and work wonders for your KPIs, whether that’s online, in store, or both at the same time.


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