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Create marketing campaigns designed to meet your commercial targets with our SaaS tool

Anthony Corbeaux - Lucky Cart

By Anthony Corbeaux
On 12 May 2016

Combining business with pleasure… Now there’s an expression that accurately describes one of the main responsibilities of the e-commerce website marketing manager: create and run marketing campaigns that both serve business targets and meet ROI requirements and at the same time provide attractive offers to which consumers will respond positively.

Find out how our SaaS tool allows you create and manage marketing campaigns that will enable you to achieve your year-end targets. Find out also how Cdiscount, France’s number one e-commerce website, encourages its customers to visit its website every Tuesday between 6:00 pm and 10:00 pm by using a recurring, targeted Promogaming® campaign.

ONE-TIME TECHNICAL INTEGRATION, AN INFINITE NUMBER OF MARKETING CAMPAIGNS!

It all begins here. In order to be able to send the right advertising message to the right person at the right time, you will first need to integrate our technical solution into your website. Despite what you may well be thinking at this point, it really is not a complicated process. Once it is completed, you will then be ready to create as many Promogaming® campaigns as you like all by yourself, without the need to involve your IT team.

PLAN YOUR CAMPAIGNS IN ADVANCE IN ACCORDANCE WITH YOUR MARKETING CALENDAR

Once you have logged in to our SaaS-based tool, all it takes is a few clicks to create and configure your marketing campaigns campaign name, dates, offer details, budget, eligibility filters (triggered by live shopping basket data). This gives you the ability to plan your marketing actions in advance then modify them at any time via your campaign dashboard.

plan your campaign

 

CUSTOMISE YOUR CAMPAIGN ELEMENTS WITH JUST A FEW CLICKS

Adapt your various campaign elements to both your commercial message and the target audience for each different campaign. Our SaaS-based tool allows you to completely personalise your campaigns and provide the customer with a unique and memorable experience : the game/competition, the transactional emails, the pages associated with each campaign, etc.

 

MONITOR THE PERFORMANCE OF YOUR CAMPAIGNS IN REAL TIME

Monitoring the performance of your campaigns is simplicity itself with our real-time reporting tools. These give you the ability to analyse the KPIs and metrics you find most relevant (turnover, average basket, post-campaign repurchase rate, etc.) then optimise your campaigns accordingly.

 

PROMOGAMING® CAMPAIGNS WITH PRECISELY DEFINED OBJECTIVES

Looking to increase your sales between 9:33 am and 12:18 pm on Thursdays? Want to do something to improve your conversion rates? Interested in increasing the sales of a particular category of products? Promogaming® offers great flexibility in terms of the marketing actions you can take, and each campaign can be designed to achieve one or more specific commercial targets. That’s something that Cdiscount has understood well…

Cdiscount and the “Lucky Hour”

Cdiscount uses our SaaS-based tool to run a marketing campaign named “Lucky Hour” in order to attract customers to its website at a set time each week. Each Tuesday between 6:00 pm and 10:00 pm, the retailer offers a different Promogaming® deal to its customers, e.g. the chance to win the value of their purchase in cash, or a straight cash prize of €500. €1000, €5000, etc. And because our partner works primarily on an ROI basis, they define an investment amount and eligibility conditions for each special offer so that their commercial targets can be achieved within the constraints of their marketing budget.

Lucky Hour - Cdiscount

Take a look at the Cdiscount case study

 

TO FIND OUT MORE …

If you want to discover more about our SaaS-based tool, please get in touch with us so that we can arrange a demo! To add a real-world flavour, we can even create a campaign using your own corporate colour scheme.

 

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REQUEST AN SAAS DEMONSTRATION

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