Commentcamarche.net, an online magazine for IT and High Tech professionals, presents Promogaming®, a new promotional tool that gives shoppers the chance to immediately win back the price of their purchase.
Promogaming, or the art of revitalising promotional marketing
French marketing blog Marketing PGC has published an article on the advantages of Promogaming® and its utility in the saturated world of promotional marketing. With players in the world of e-commerce already won over, large retailers are now taking an interest in this tool that transforms shopper experience. With other innovative alternatives also on the test bench, promotional marketing 2.0 is now underway!
When traditional sales levers are overused, they lose their effectiveness. In this opinion piece, published on the blog emarketing.fr, Cyril Marchal talks about the mechanisms that actually work and how the stakes have now changed in the retail marketplace. Building an emotional link between the brand and the customer, providing a new type of buying experience – these are the kinds of challenges that gamification can meet.
Cost-effectiveness, memorability, originality – brands and distributors are always on the lookout for an innovative promotional mechanisms that can satisfy all these criteria combined. In a piece for Libre Service Actualités (a French weekly professional magazine dedicated to commerce, retail and consumption), Cyril Marchal offers a recap of the reasons why Promogaming® is a tool of choice for online sellers and large retailers.