• The Auchan Group wanted to implement an innovative promotional mechanism co-financed by an industrial partner: Henkel. The goal for the distributor was to then boost sales and increase traffic on its site, its partner's, and to increase sales and the market share of Diadermine products.

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  • Drive IntermarchĆ© was looking for a solution to improve the performance of the promotional offers it sends to customers via its CRM tool, in order to generate maximum revenue for each euro invested on promotions.

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