Franprix incorporates PromoGaming® into its new strategy

Franprix's 3rd PromoGaming® campaign drew to a close on 13th November. We now have a chance to look back on the change of strategy initiated by the local store in the spring of 2015.

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4 ways to spruce up your Christmas marketing campaign

Christmas is the busiest - and most profitable - time of the year for the majority of UK retailers. Discover our selection of the best Christmas marketing campaigns to get you in the spirit!

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Everything you need to know about Black Friday weekend

The 25th and 28th November will see the highly anticipated Black Friday and Cyber Monday events take place. A look at the figures showing the impact of this promotional weekend on e-retailers in the U.S. and Europe.

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Greece using gamification to fight tax fraud

Greece has recently implemented a new solution to combat tax fraud. If China had not adopted the same idea over 25 years ago, Lucky Cart may have never come into being. A look back at the origins of Promogaming.

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Lucky Cart at the Hello Tomorrow Global Summit on the 13th of October

This initiative has been created by entrepreneurs to accelerate the development of scientific and technological projects by young start-ups. Carrefour is a partner of this third edition of the summit, has selected some start-ups to accompany it and Lucky Cart was one of the chosen ones.

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Trick or Treat: the best entirely Halloween-based campaigns

"On the 31 October, the whole world will be celebrating Halloween. To mark the occasion, discover our selection of the best entirely Halloween-based campaigns. However, if you happen to suffer from Samhainophobia (fear of Halloween), we recommend finding somewhere to hide, as there is a risk it may scare the wits out of you!"

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