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What solutions are available to optimise promotional budgets?

Lower yields from promotional activities are not inevitable: here are two solutions on how to better measure the ROI of your promotions and optimise promotional budgets.

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The conundrum of analysing promotional ROI

Promotional effectiveness requires precise measurement of ROI which is convincing for decision makers and scientifically sound. What analytical methods can help to resolve this real conundrum?

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9 adverse effects of traditional promotions

Traditional promotions cause some adverse effects impacting consumers' behaviour which retailers and manufacturers have to face.

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Everything you need to know about Black Friday weekend

The 24th and 27th November will see the highly anticipated Black Friday and Cyber Monday events take place. Here's a look at the figures showing the impact of this promotional weekend on retailers in the U.S. and Europe.

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Trick or Treat: the best entirely Halloween-based promotional campaigns

On the 31 October, the whole world will be celebrating Halloween. To mark the occasion, discover our selection of the best entirely Halloween-based campaigns. However, if you happen to suffer from Samhainophobia (fear of Halloween), we recommend finding somewhere to hide, as there is a risk it may scare the wits out of you!

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Sylvain, Data Developer

Voilà Sylvain, who - unlike what he wants us to think - is not lazy at all, at least not in the office. Discover what he has to tell us about the TV show "Kaamelot" or about recycling gifts.

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