November is always an important month for retailers as it corresponds with the start of Christmas shopping. There are two very special dates that stand out: Black Friday on the 27th, and Cyber Monday on the 30th.
These are two ideal occasions to liven up your website with exceptional promotional campaigns and, above all, stand out from your competitors. We recommend that you put these in place throughout the whole weekend and stress the urgency that you do so!
Promogaming®: a tailor-made promotional tool
You can prepare for these important dates by sending out a message to your clients with a real chance to win big, all while respecting your budgetary constraints: you can very easily choose the timing of your campaign, the number of eligible clients and the prize in advance (a refunded order or a cash prize).
This weekend has become unmissable for retailers
The phenomena of Black Friday and Cyber Monday get bigger and bigger each year. They’ve come to us from the US and Canada. Black Friday marks the “official” start of Christmas shopping on the day after Thanksgiving; this is the date when stores offer exceptional sales. Cyber Monday corresponds with the Monday following Black Friday, and is most often associated with e-commerce and online shopping.
Here are two examples of messages that you will be able to put into place on your website for the 27th November weekend:
Example: “refunded order”
Example: “£1000 in cash”
The choice is yours!
We hope that we have given you some ways to make the most of this month of November, and we would be delighted to support you in achieving your end of year goals.