Promogaming® - Auchan
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Auchan uses Lucky Cart’s innovative promotional campaigns to drive ROI

Maxime Antoni - Lucky Cart

By Maxime Antoni
Marketing Director
On 17 June 2016

With 337,800 employees and a turnover of 54 billion euros, Auchan is the third largest retailer in France and the 13th largest in the world*. The group operates across all the food retailing channels: hypermarkets, supermarkets, local shops, click and collect and e-commerce. Remaining true to its tradition of providing innovation, Auchan has now launched three Promogaming® campaigns since December 2015. Let’s take a look back at these campaigns, which all have the same objective: optimise the ROI (return on investment).

1/ PROMOGAMING® AS A WAY TO ATTRACT NEW CUSTOMERS (DECEMBER 2015)

 

With the critical Christmas period fast approaching, Auchan Drive wanted to boost traffic to its website and attract new customers. From the 1st to the 10th of December, the retailer offered all new customers a 1 in 10 chance of winning the reimbursement of their shopping..

 

Take a look at the case study

 

2/ PROMOGAMING® AS A WAY TO PROMOTE PARTNER BRANDS (JANUARY 2016)

 

Bolstered by the success of this first campaign, Auchan Drive decided it wanted to take advantage of the numerous customer personalisation possibilities offered by Lucky Cart’s SaaS tool and use it to launch a large-scale operation in partnership with a number of major international brands (Coca-Cola, Pringles, Kellogg’s, Skip, Lavazza, Alsa, Signal, St Yorre and Finish).
The main principle behind the “Drive Win” campaign is simple: the more partner brands’ products the shopper adds to their shopping basket, the greater the chance they have of winning the reimbursement of their shopping!

 

Take a look at the case study

 

3/ PROMOGAMING® AS A WAY TO PROVIDE A NEW SHOPPING EXPERIENCE AND BOOST WEBSITE TRAFFIC (MAY 2016)

 

With more than 120 million visits per month (which places it in the top 15 e-commerce websites in France), Auchan.fr serves as the primary focus for the group’s digital strategy. With this new Promogaming® campaign (giving the customer a 1 in 50 chance of winning the reimbursement of any total shopping bill amounting to 60 euros or more), the retailer hoped to increase website traffic and attract new customers.

 

Take a look at the case study

 

Would you also like the opportunity to take advantage of this new promotional mechanism and optimise your ROI? Then please get in touch with us! Our team will be delighted to explain everything about Promogaming® and create a demonstration campaign using your corporate colour scheme.

 

I WOULD LIKE SOMEONE TO CONTACT ME

 

* Source : Deloitte’s 19th annual Global Powers of Retailing.

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