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A look back at 2016, and ahead to 2017!

Cyril Marchal - Lucky Cart

By Cyril Marchal
President
On 16 February 2017

2016 saw lots of changes spearheaded by a team who are as convinced as ever by Lucky Cart’s potential. We take a look back at what has happened over the last year as well as sharing our vision for 2017!

Promising figures

In 2016 we launched over 300 promotional campaigns with 59 new retailers and 21 new brands. This means a total of over 40 million baskets analysed to give consumers personalised promotions and a unique purchase experience.

An ever growing client base

We have formed partnerships with major retailers including Intermarché, Auchan and Franprix ; while maintaining strong relationships with top e-commerce companies such as Cdiscount, Alltricks, La Redoute, Toys’r Us, Maty and Sephora.

Lucky Team is expanding

In the space of 1 year, we have practically doubled our workforce, currently at 27 employees. Whether in the development, data, sales or marketing teams, all these new recruits have a common goal – to help us give European retailers and manufacturers ways to optimise their promotions using our promotional intelligence technology.

International expansion

Last October we signed our first client for Germany and Austria. The hotel chain Best Western Central Europe was therefore able to launch an exceptional promotional campaign in these two countries to mark its 70th anniversary.

Hard work paid off

In July, Carrefour invited us to participate in the Viva Technology event, as part of its Lab, where we were even awarded a prize for best e-commerce start-up!
Then in October, through our collaboration with Intermarché, we won Bronze at the 2016 HUB Awards in the DATA category ‘Acquisition and exploitation of data to help accelerate the company’s business’.
Data, and exploitation of it, is fundamental to our vision for the future of promotions. We are happy to see that our approach is gaining recognition from specialists in the sector.

Our vision for 2017

The year has only just begun but we are already implementing major changes in our products and in our organisation. Our new website will soon be online and the final touches are being added to our white paper on promotions. These are the first visible steps in our evolution towards promotional intelligence. We are all eagerly awaiting the challenges ahead.

 

As a final note, I would like to thank everyone who played a part in Lucky Cart’s success this year. Thank you to our clients, partners, investors… and an especially huge thank you to the whole Lucky Cart team whose hard work everyday helps to make this adventure so exciting! 🙏🏻 💪🏼

Would you like to find out more?

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